From one of the ugliest to the smartest district of Amsterdam — that’s the ambition of the Knowledge Mile business community and innovation lab. The area is undergoing an astonishing transformation, gradually morphing from a car-clogged road into a hub of intellect and creativity. Over the last years, the street has become a home for global companies, tech startups, and stylish co-working spaces. Part of the mix are also 60,000 students from institutions like the Amsterdam University of Applied Sciences and the University of Amsterdam. The Knowledge Mile association acts as a network to connect these businesses and institutions and stimulates them to work together to improve their surroundings. On top of that, the street features a collection of architectural icons, ranging from Herman Hertzberger’s student dorm to one of the few Corbusian buildings in town and, as a recent addition, a beautiful new building with large atrium for the University of Applied Science.